FANRALLY MEMBERSHIP OS
Move your existing programs into one connected system, and move every fan up the ladder.
Flexibility should continue after checkout.
When memberships stay flexible after purchase, everyone wins. Fans get more value, while organizations drive more engagement, more revenue, and stronger renewals.
Move fans up a connected membership value ladder.
Membership is a journey, not a transaction. FanRally connects every interaction to create personalized opportunities that move fans up the membership ladder over time.
TOGETHER, EVERY PROGRAM WORKS HARDER.
One connected system, integrated with your ticketing platform.
Fan & affinity programs
Acquire and Identify
Turn students, military members, local residents, employees, and partners into verified members, not one-time redemptions. Identity carries forward after the offer, priming every fan for a pass, plan, or bigger membership.
Subscription passes
Build initial commitment
Let fans commit now, choose eligible games and seats over time, upgrade, and add guests, instead of waiting on a text for an assigned seat. Your team keeps full control.
Flexible credit plans
Expand commitment
Give members real freedom to select games, exchange, upgrade, and add seats long after checkout, not just at the moment of purchase, all inside the limits your team defines.
Season memberships
Maximize lifetime value
Add ongoing self-service flexibility to the season program you already sell. Members can exchange, upgrade, and add seats or experiences while your team controls every game, seat, price, limit, and access rule.
One system. Four levels of fan commitment.
Make your existing season members more valuable.
Add fully automated, ongoing flexibility to traditional season tickets, creating a better member experience and more revenue from the season base you already have.
Ongoing flexibility: Let members return, exchange, upgrade, and add seats or experiences throughout the season.
More revenue from existing members: Generate incremental revenue through personalized upgrades, add-on seats, premium inventory, and experiences.
High-demand buybacks: Recapture valuable games directly from members and resell the inventory at market rates.
200+ configurable rules: Control eligible games, available seats, prices, exchange limits, booking windows, and member access. Fans get flexibility. Teams keep control.
Stop making fans plan their season before they buy.
Life changes. Schedules change. FanRally lets fans commit with confidence, choose games over time, and keep their membership flexible all season long.
Choose games over time: Members commit now and book games either now or when their schedules are clear.
Ongoing flexibility after checkout: Members exchange games, upgrade seats, and add tickets throughout the season.
More revenue after purchase: Every redemption creates another opportunity to present personalized upgrades, add-ons, and experiences.
Your inventory, your rules: Control games, seats, prices, limits, and access through more than 200 configurable rules.
Turn single-game buyers into members.
Give fans a simple monthly membership with the freedom to choose games and seats whenever they attend.
Commit now. Choose over time: Let fans buy without finalizing their schedule months in advance.
Let fans choose their own seats: Research shows 96% of pass buyers want to choose their own seats. FanRally gives them that choice inside inventory your team controls.
More revenue after the pass sale: Seat choice, upgrades, and additional tickets generate approximately 30% more revenue than old-school passes.
Team-Controlled Flexibility: Control eligible games, inventory, booking limits, upgrade pricing, and access windows.
Turn verified access into a membership entry point.
Create verified programs for students, military members, local residents, employees, partners, and other priority audiences. Then use engagement to present the right next offer automatically.
Verify the right audience: Confirm eligibility for student, military, first responder, employee, partner, resident, and other targeted programs before granting access.
Personalize access, not just discount: Control which fans see which games, seats, prices, presales, and benefits based on who they are.
Keep the relationship after the transaction: Give verified fans an ongoing account where new offers and access can be added over time, instead of treating every promotion as a one-off purchase.
Move engaged fans into paid memberships: Automatically present personalized offers that move engaged members into subscription passes, flexible credit plans, and season memberships.
Give partners access. Not tickets.
Replace fixed ticket allotments with flexible, self service access. Sponsors get a better way to entertain employees, customers, prospects, and partners, while teams keep more premium inventory available to sell.
Flexible access, not fixed allotments: Give sponsors credits to use across eligible games, seats, hospitality, and experiences instead of locking specific inventory into the deal upfront.
Self-service distribution: Give sponsors and corporate buyers the tools to grant employees, customers, prospects, partners, and vendors different levels of access to book for themselves.
Keep more inventory sellable: Sponsors book what they need, when they need it. Teams keep the rest available to sell instead of allocating valuable seats that may go unused.
Extend access beyond included assets: Give sponsor audiences exclusive access to additional inventory and offers, turning the partnership into a new ticket sales channel.
Make every relationship worth more.
FanRally Membership OS connects fan and affinity programs, subscription passes, flexible credit plans, and season memberships in one system built to move fans toward greater commitment and revenue.