Tickets Are Transactions. Access Is a Relationship.
FanRally ties access to identity, so every ticket can be managed, exchanged, and upgraded after checkout. Sports teams grow fans into members. Casinos turn entertainment into measurable trips. No new ticketing system required.
The Membership Operating System.
FanRally moves every fan automatically toward a more valuable relationship. From verified access, to a pass, to a season membership. Run separate tools for each step, and it never happens. FanRally connects them into one system for you.
Turn Tickets
Into Trips.
Automatically. Top players get first access, mid-tier players earn theirs through incremental trips, all tied to identity so you know the right player showed up.
No spreadsheets, no printing, no forwarding, no wasted tickets.
Proven Across 1,000+ Membership and Access Programs
FanRally powers connected membership and personalized access programs across professional sports, college athletics, casinos, and live entertainment.
One platform.
Every way you grant access.
Personalize every dimension of ticket access, with rules you define.
Who
Members, players, verified fans, donors, VIPs, employees, students
What
Tickets, premium seats, suites, hospitality, parking, experiences.
How
Complimentary, discounted, subscription, credits, loyalty points.
When
Pre-sales, priority access, event day, last minute, always-on.
Flexibility
Attend, exchange, return, upgrade, add seats, transfer, resell.
Better access drives better economics
Give valuable audiences access and benefits they can't get elsewhere.
Create more direct relationships
Turn priority audiences into verified members with access and benefits they cannot get elsewhere
Grow value after purchase
Use ongoing flexibility, personalized upgrades, add-on seats, and experiences to grow revenue after checkout
Personalize every offer
Use identity and behavior to present the right offer, inventory, price, and access at the right time
Automate the access journey
Apply team-defined rules to qualification, booking, fulfillment, and personalized upgrade offers without adding manual work
Better access. Measurable results.
ONGOING FLEXIBILITY MAKES EXISTING SEASON MEMBERS WORTH MORE
See how the Ontario Tower Buzzers generated 10% more season ticket revenue from existing members by giving them the flexibility to exchange, upgrade, and add seats throughout the season.
ONGOING FLEXIBILITY CREATES NEW REVENUE
See how the Milwaukee Brewers more than doubled the revenue generated by flexible plans through exchanges, upgrades, and 30,000+ additional seats booked throughout the season.
CONNECTED MEMBERSHIPS MOVE FANS UP THE VALUE LADDER
See how the LA Kings turned a 3-game plan into a path to deeper commitment, with 33% of buyers upgrading to a 7-game membership.
AUTOMATE THE ENTIRE COMP JOURNEY
See how Red Wind Casino eliminated hours of ticket management per event by automating player access, qualification and ticket fulfillment, with 98% of requests auto-qualified and only exceptions requiring staff review.
IDENTITY TURNS COMPS INTO TRIPS
See how Colusa Casino used identity-linked access to ensure the players who received valuable event offers were the same players who actually redeemed and attended.
LET'S BUILD YOUR
ACCESS MODEL
Book a session with our team. Bring your current ticketing setup, and we'll show you where flexibility, loyalty, and revenue are being left on the table.